329 Pages Cleaned Up.
75 Redirects. Zero Links Lost.
SBN’s Wix Events widget had automatically generated a standalone page for every event the organization had ever run — 329 of them, and none had ever been de-indexed. There was no structured data anywhere on the site, and link authority was at risk of disappearing every time an outdated page was deleted. Here’s what changed — and the redirect system built to protect every link along the way.
Overview
Indexing & De-indexing
329 stale event pages cleaned up; new pages set to noindex by default.
301 Redirects & Link Authority
75 redirects configured, preserving every earned link.
Schema Markup
26 schema items validated across the site — zero errors.
Bing Webmaster Tools
Same indexing, redirect, and schema work replicated in Bing.
Table of Contents
Indexing & De-indexing
The site’s biggest technical problem was invisible from the front end. Over years of operation, the Wix Events widget had automatically generated a standalone page for every event SBN published — and not one had ever been de-indexed.
Every outdated page was submitted for de-indexing through Google Search Console, noindex and nofollow tags applied before each one was deleted. The Wix Events widget itself was then reconfigured so every new event page is set to noindex and nofollow by default — the problem can’t recur.
New and updated pages are submitted for manual indexing through Search Console, with sitemaps resubmitted after every major structural update — keeping Google’s picture of the site accurate.
301 Redirects & Link Authority
Before any outdated page was deleted, its URL was checked for accumulated backlinks. Pages that had earned external links were redirected to the most relevant destination — never simply removed and stripped of the equity they’d built.
/bat-fest alone carried 19 external incoming links. Rather than losing that authority, it was redirected to /upcoming-events before the old URL came down. Seventy-five redirects were configured across the full site restructure.
Bing Webmaster Tools
The same work was replicated in Bing Webmaster Tools: an updated sitemap submitted, outdated URLs de-indexed, and new and updated pages submitted for immediate indexing. Bing’s Site Scan tool surfaced and resolved the remaining crawl errors, technical issues, and SEO warnings — clean, consistent coverage across both major search engines.
What This Made Possible
Cutting the indexed page count from 329 down to a clean, relevant set solved two problems at once. Google got a clearer signal about what SBN’s site is actually about — years of accumulated noise, gone. It also freed up crawl budget: those hundreds of outdated pages had been consuming resources Google could have spent discovering new and updated content instead.
Preserving link authority through 301 redirects meant accumulated backlinks kept supporting the site’s domain credibility instead of disappearing on deletion. And validated schema markup opened the door to rich results — search appearances that go beyond a standard organic listing.