Every stat on the overview page is backed by a screenshot here — pulled directly from SEMrush, Google Search Console, TWIPLA, Wix Analytics, and Network for Good. Dates and methodology are noted under every figure so the comparisons stay honest.
Table of Contents
Source: Network for Good
SBN’s programs always had participants — what didn’t exist before this project was a way for new people to find and join them online. Three public programs now have working enrollment pathways: Senior Wellness Hikes, Community Nature Hikes, and Bay Area Coastal Adventures. (SBN’s youth programs — Summer Science Project, After School Field Trips, and Alive Outside Adventure Series — are delivered exclusively through partner organizations and have no public enrollment pathway by design.)
Senior Wellness Hikes enrollments
Community Nature Hikes enrollments
Bay Area Coastal Adventures enrollments
171 total enrollments across all three programs as of 30 June 2026
Google Search was the single largest channel at 76 enrollments — 44% of the total. Counting AI platforms (Google AI Overview, Perplexity, ChatGPT) alongside organic search, 47% of program enrollments arrived through search or AI search — a direct line from the SEO and GEO work to a real-world outcome. Word of mouth was the second-largest channel at 55, a sign the renewed visibility is reaching real communities, not just search bots.
| Acquisition source | Senior Wellness Hikes | Community Nature Hikes | Bay Area Coastal Adventures | Totals |
|---|---|---|---|---|
| Via Google Search | 50 | 5 | 21 | 76 |
| Via Google AI Overview | 1 | 1 | ||
| Via Perplexity | 1 | 1 | 2 | |
| Via Chat GPT | 1 | 1 | ||
| Via Email/Newsletter | 10 | 8 | 18 | |
| Via Facebook | 10 | 3 | 13 | |
| Via Word of Mouth | 24 | 18 | 13 | 55 |
| Via Other Channels | 3 | 1 | 1 | 5 |
| Total Enrollments | 99 | 29 | 43 | 171 |
Volunteering and program enrollment are different actions, so they’re tracked separately. The new Volunteer Enrollment Application Form has logged 53 submissions, with 89% arriving via search or AI platforms — an even higher search-driven share than program enrollments.
| Acquisition Source | Volunteer Enrollment Form Submissions |
|---|---|
| Via Google Search | 41 |
| Via Google AI Overview | 4 |
| Via Chat GPT | 2 |
| Via Instagram | 1 |
| Via Word of Mouth | 5 |
| Total Form Submissions | 53 |
The contact page launched September 1, 2025 — it didn’t exist before this project. Since then it has received 106 form submissions, representing direct inbound interest from people who could now actually reach SBN online for the first time.
Source: SEMrush,
Sept 10, 2025 – Jun 29, 2026
Position tracking for savedbynature.org began September 10, 2025 — not June 2025, when the broader project started — so every comparison below covers that window specifically, against 20 real competitors in the Bay Area environmental justice/education space.
Visibility ranking among 20 tracked competitors
Keywords ranking in the top 3 SERP positions
Several of SBN’s highest-value local search terms didn’t rank at all before this project and now hold the top position in Google. “Bay area hikes,” “cool bay area hikes,” “easy hikes bay area,” and both “environmental justice nonprofits” variations all moved from unranked to position 1.
The chart below shows the steady climb in keyword rankings since tracking began — visible proof this wasn’t a single lucky spike, but a sustained nine-month improvement.
SEMrush’s Site Audit confirms the site is fully accessible to AI crawlers — ChatGPT-User, OAI-SearchBot, Googlebot, and Google-Extended all show “All good,” with an 87% AI Search Health score. SEMrush’s own assessment: “Website is better optimized for AI search engines.”
Source: Google Search Console,
Jun 1, 2025 – Jun 28, 2026
This is the same metric and the same tool used in the original audit, so the before/after comparison is apples-to-apples: average position improved from 23 to 8.4 over the twelve-month project window.
Average Position
Total Clicks
Core Web Vitals
Wildlife identification blog posts are SBN’s top traffic drivers by impressions — a sign the content optimization work extended beyond program pages. Program pages also show real, new visibility: Senior Wellness Hikes is the #2 page on the site by clicks, with Bay Area Coastal Adventures and the Volunteer Opportunities page also appearing in the top 10, none of which had meaningful visibility before.
Wildlife identification blog posts are SBN’s top traffic drivers by impressions — a sign the content optimization work extended beyond program pages. Program pages also show real, new visibility: Senior Wellness Hikes is the #2 page on the site by clicks, with Bay Area Coastal Adventures and the Volunteer Opportunities page also appearing in the top 10, none of which had meaningful visibility before.
All 37 tracked URLs are rated “Good” on Core Web Vitals, for both mobile and desktop, with zero pages flagged as poor or needing improvement. Breadcrumb structured data is valid and eligible for Google Rich Results on 19 items site-wide.
FAQ schema was added to every main page, making them eligible for Google Rich Results at the time of implementation. Google fully deprecated the FAQ rich result feature in May 2026 — removing it from search entirely, for every site, not a quality signal specific to this implementation. The structured data remains in place: Google has confirmed FAQ markup is still parsed to understand page content, and continues to support GEO and AI-citation visibility even without a visible SERP feature.
Source: TWIPLA,
Jun 1, 2025 – Jun 30, 2026
TWIPLA’s conversion tracking only captures visits to program sign-up pages, not actual enrollment form completions — TWIPLA and Network for Good don’t share data, so the 671 figure below is a visit count, not an enrollment count. It’s still meaningful: those pages didn’t exist on the site before this project.
visits to program sign-up pages
average session duration (seconds)
total website visits (12 months)
Average session duration overall improved from 22 seconds to 2 minutes 30 seconds — a sign visitors are now finding what they’re looking for rather than bouncing immediately.
Bounce rate held roughly flat — from 74.2% to 72.22% — even as overall traffic surged 130%. That’s a predictable effect of new, top-of-funnel visitors arriving via high-volume blog content like the tarantula hawk identification guide: a single-query visitor who gets their answer and leaves shows up as a bounce, regardless of site quality. Session duration is the more telling signal here — visitors who do explore the site are staying far longer than before, not just arriving and leaving immediately.
Organic search and direct traffic both grew substantially over the period, reflecting the combined effect of the SEO work and the brand visibility that comes with it.
Source: Wix Analytics,
30-day snapshot, June 2026
This is a current-state snapshot, not a 12-month before/after comparison — Wix’s AI visibility tracking doesn’t have historical data going back to the project start. It’s included here as concrete evidence that content built deliberately for both traditional search and AI search — GEO was a parallel strategy from the start, not an afterthought — is now surfacing in AI-generated answers.
ChatGPT Visibility Score
Perplexity Visibility Score
Gemini Visibility Score
Source: Google Search Console,
Jun 1, 2025 – Jun 28, 2026
Blog posts were fully optimized from February 2026 — assigned focus keywords, restructured for readability, and given FAQ and Article schema. The GSC data below reflects the 12-month window, but the blog performance spike is most pronounced from February onward, when optimization work was completed.
clicks to the Tarantula Hawk Wasp guide
clicks to the Freeman Tilden post
clicks to the Shaded Summer Hikes post
Three of the site’s top ten pages by clicks are now blog posts — content that previously had no keyword focus, no structured heading hierarchy, and no schema markup. The GSC Pages report already shown in Search Performance above includes these posts; the attribution here makes explicit that this traffic is a direct result of the blog optimization work.
The Tarantula Hawk Wasp guide is the most striking example: 329,211 impressions on a single post, ranking in top positions for a high-volume query with a topic directly relevant to SBN’s Bay Area programs and audiences.
Shop Optimization
The shop rebuild — product categories, filtering, sorting, sizing options, side cart, and a branded Thank You page — improved the end-to-end shopping experience significantly. Revenue tracking and conversion rate data were not in scope for this engagement, so quantitative results are not available here.
What changed is documented in The Response section: the shop moved from being hidden three clicks deep under a “What’s New” dropdown to being accessible directly from the main navigation, with a fully rebuilt product browsing and checkout experience across all five stages of the shopping journey.
Source: Google Business Profile,
Feb 2026 – Jun 2026
SBN’s GBP was rebuilt in February 2026. The figures below reflect the first five months of the optimized profile — there is no meaningful prior baseline, as the previous profile had the wrong primary category, no service areas, no operating hours, and only 2 reviews.
Total Business Profile Interactions
Calls made directly from the GBP
Direction Requests
Website Clicks from GBP
Source: Google Business Profile,
Jun 29, 2026
The Google Reviews growth followed a deliberate strategy: three review request email templates were created in January 2026 — one per community program — and sent to event participants after each hike. Each email included a direct CTA to SBN’s Google Review page. In 5 months, reviews grew from 2 to 30, with a 4.9 average rating.
Google Reviews — 4.9 stars
Review request email templates
Source: Bing Webmaster Tools,
Feb 1 – Jun 30, 2026
The Technical SEO work — sitemap submissions to Bing Webmaster Tools, de-indexing outdated pages, and requesting immediate indexing of all new and updated URLs — ensured SBN’s site was fully visible to Bing from the outset. The figures below cover the same February–June 2026 window as the GBP data.
Microsoft Bing Search Clicks
Microsoft Copilot AI Citations
Avg. Pages Cited per AI Response
The 2.9K Microsoft Copilot citations are the most direct GEO evidence in this case study — first-party data from Bing Webmaster Tools confirming that SBN’s content is being actively cited in AI-generated answers, not just indexed by them. This is the same outcome the FAQ schema, Article schema, and GEO-focused content restructuring were designed to produce.
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