Documented. Measured. Repeatable.
The projects on this page are drawn from live engagements with real organizations and businesses. Every metric is sourced from Google Search Console, SEMrush, Google Analytics, or direct platform reporting. Nothing is estimated. Nothing is rounded up. The figures either happened or they did not.
SEO · GEO · Web Dev
A Bay Area environmental nonprofit with six active programs, a website sending the wrong visitors to pages with no way to take action, and no paid budget to fix it. The communities SBN existed to serve — seniors, at-promise youth, BIPOC families — were invisible in the data. No contact page. No enrollment infrastructure. Zero organic presence for five of seven target audiences. The goal was to change all of it through organic search alone.
Most portfolio case studies describe activity. This campaign launched. That page was redesigned. Traffic improved. By how much? Against what baseline? Nobody says.
The standard I hold myself to is different. A project earns a place on this page when I can tell you what the problem was, exactly what I did, and precisely what changed — sourced, dated, and verifiable.
A defined starting point.
Every case study includes the baseline — the position, the traffic, the conversion rate — before any work began. Improvement is meaningless without it.
A sourced number for every claim.
Nearly half of all marketing data in active use is incomplete, inaccurate, or out of date — and 43% of CMOs admit they can’t trust most of what they’re looking at. If a metric appears in one of my audits, it came from a platform. Not a memory, not an estimate, not a client’s word.
Honest attribution.
If email converted the lead that organic search found, I say both. I do not claim sole credit for outcomes that required multiple channels.
Next steps
If the work above is the standard you want applied to your own digital presence, I would like to hear about what you are trying to build.
