Lyle van Tonder

Performance Marketing Specialist
SEO · Content Strategy · Generative Engine Optimization · Analytics

Self-taught digital marketer with proven results: $50K+ campaigns, page 1 rankings, and optimization for both traditional search engines (Google) and AI platforms (ChatGPT, Perplexity, Gemini).

In nine months I took a Bay Area nonprofit from near-invisible to #1 among its Bay Area competitors — building the enrollment infrastructure that delivered 136 program sign-ups, with referrals arriving from ChatGPT, Perplexity, and Google AI Overview.

Connect with me

Work Experience

Saved By Nature

Digital Marketing Specialist | Web Developer | Board Member

June 2025 -> Present

Achievements

New Program Enrollments
0 +
New Top-3 Keyword Rankings
0
Among 20 Tracked Competitors
# 50
Fundraising Campaign Success
$ 0 K+

Testimonials

Contactable Reference

Richard Tejeda

Founder & Executive Director
Saved By Nature

Credentials

SEMrush Technical SEO & AI Search Essentials

SEMrush Keyword Research Essentials

Google Ads
Search Ads Certification

Google Analytics
Certification

Projects

SBN's Digital Transformation

July 2025

More Projects Coming Soon

2026

More Projects Coming Soon

2026

More Projects Coming Soon

2026

I build search visibility that works in Google — and in ChatGPT.

Available for full-time roles and project work. If what you’ve seen on this site interests you, I’d like to hear from you.