Opinions are cheap.
Data is expensive to ignore.
Before I recommend anything, I need to understand your business, your customer, and your data. The details are where the opportunity lives — and where most marketers stop looking.
step 1
Understand
The Business
First
What you do, who you serve, how customers find you today — and what’s stopping more of them. What you’ve tried, what didn’t work, what success looks like in six months.
step 2
Let The Data Speak
I audit every analytics platform connected to your site, one at a time. Each tells a different part of the story. If you have no analytics infrastructure, I build it.
step 3
Real Queries,
Not Assumptions
I find the keywords your customers actually type into Google, and map them to specific pages on your site, so no two pages compete with each other for the same keywords.
step 4
Build Around
The Customer
Traffic that lands on a confusing site leaves. I build and optimize the on-site experience — navigation, page structure, mobile usability, conversion pathways — around the specific customer and the specific action you want them to take.
step 5
Measure Everything.
Adjust Accordingly.
Rankings, traffic, conversions, and the channel each came from — all tracked, all reported. The data decides what happens next, not assumptions.
My Services
Five disciplines. I use as many or as few as your business actually needs.
Web Development
Search Optimization
Search Console
Web Analytics
Google Ads
Google Ads account setup and management, with a focus on Responsive Search Ads — ads that automatically test different headlines and descriptions against each other, then show searchers whichever combination is working best, so your budget goes toward what’s actually getting clicks.
Lead Generation
Marketing Without Measurement
Is Just Opinion
Every recommendation I make is backed by data from your own business — not industry averages, not assumptions, not what worked for someone else. The process above is not a formality. It is the reason the work produces results.
How To Work With Me
Every engagement begins with a conversation. There is no obligation to proceed and no standard proposal waiting to be sent — because your situation is not standard.
One-off project
A defined problem, a defined solution.
A specific gap — your analytics have never tracked conversions, your Google Business Profile is unclaimed, your site has never been optimized, your Google Ads account has never been set up. I scope it, price it, and deliver it.
Monthly retainer
Sustained effort produces sustained results.
Rankings, content authority, local visibility, and ad performance are all built — and protected — over months. A retainer means consistent, compounding work with a monthly report showing exactly what moved and why.
Audit & strategy
Know where you stand before you spend.
Not sure what your digital marketing actually needs? This is where to begin. A full audit of your current position, your competitors, and the opportunities available to you — with a written priority plan.