Before I recommend anything, I need to understand your business, your customer, and your data. The details are where the opportunity lives — and where most marketers stop looking.
I want to know what you do, who you serve, how your customers find you today, and what is stopping more of them from doing so. I want to know what you have tried, what did not work, and what success looks like to you in six months. The more I understand before I start, the less time we waste later.
I audit every analytics platform connected to your site — one at a time, because each tells a different part of the story. Google Search Console shows how Google sees you. Your analytics platform shows how visitors behave once they arrive. Bing Webmaster Tools adds a second source of search data most businesses have never looked at. The more sources I can read, the clearer the picture becomes. If you have no analytics infrastructure at all, I build it — connecting your site to GA4, Google Search Console, Bing Webmaster Tools, or whatever combination your business requires. Marketing without measurement is just opinion.
Once I know who your customer is, I can find out what they type into Google when they are looking for what you offer. Not assumptions. Not industry jargon. Actual queries, with actual search volume, researched through SEMrush and Google Keyword Planner and mapped to specific pages on your site — so that every page has a purpose and no two pages compete with each other.
Traffic that arrives at a confusing website leaves. I build and optimize the on-site experience — navigation, page structure, mobile usability, conversion pathways — around the specific customer and the specific action you want them to take. What works for an accounting firm in New York is not what works for a fitness studio in Cape Town. Understanding your business is not a preliminary step — it is the work.
Every engagement ends with a clear record of what moved and why. Rankings, traffic, conversions, and the channel each came from — all tracked, all reported, all used to inform what happens next. If something is not working, I tell you directly and change the approach.
These are the services I deliver. They are most effective when they work together — which is why the process above comes first.
Every recommendation I make is backed by data from your own business — not industry averages, not assumptions, not what worked for someone else. The process above is not a formality. It is the reason the work produces results.
Every engagement begins with a conversation. There is no obligation to proceed and no standard proposal waiting to be sent — because your situation is not standard.
A specific gap — your analytics have never tracked conversions, your Google Business Profile is unclaimed, your site has never been optimized. I scope it, price it, and deliver it.
Rankings, content authority, and local visibility are built over months. A retainer means consistent, compounding work with a monthly report showing exactly what moved and why.
Not sure what your digital marketing actually needs? This is where to begin. A full audit of your current position, your competitors, and the opportunities available to you — with a written priority plan.
If it is the former, we should talk.
